Search Engine Optimization ("SEO")
There’s a lot of mystery surrounding search-engine optimization, but this is all you need to know: there’s a right way, and a wrong way. We know the difference.
It’s all in the name: Domain Names
The URL (Universal Research Label), or domain name for a website really matters. It helps people find what they’re looking for. We’ll help you select domain names that will make a difference in the find-ability and potentially, the ranking of your site in search engines.
What you say matters: Keyword Research
People come to the web to search for information. As they search, they use specific and predictable search terms (words and phrases) to find what they’re looking for. By researching these “keywords” from the perspective of your target user, we can ensure that your website or ad delivers relevant content. Build a site with great content, that’s easy to use…and your site visitors will be delighted.
Keep up appearances: Measurement and Continuous Improvement
We don’t stop at launch, when it comes to improving your website’s performance and find-ability. With your free access to Google Analytics, we’ll help you analyze trends and actions, then make changes to increase your bottom line or contact objectives. By scheduling regular, SEO reviews of your web presence, we can help you stay fresh and relevant on the web.